BYD (Build Your Dreams)
- Who are they? A global electric mobility giant founded in 1995 and based in Shenzhen, BYD (Build Your Dreams) started as a manufacturer specialising in rechargeable batteries before launching its automotive division in 2003. Today, the group competes directly with Tesla for the title of the world’s leading seller of electrified vehicles.
- What sets them apart: Almost complete industrial control (vertical integration). Unlike traditional manufacturers, BYD makes most of its components itself, including its famous ‘Blade’ battery, known for its thermal safety and increased longevity.
- Their positioning in Switzerland: Having officially entered the Swiss market, BYD offers a modern range (Dolphin, Seal, Sealion 7, etc.) extending from affordable city cars to premium saloons and SUVs. The brand focuses on a competitive price-to-equipment ratio while providing cutting-edge battery technology.
