Denza
- Who are they? Originally established in 2010 as a 50/50 joint venture between German group Mercedes-Benz and Chinese giant BYD, Denza is now BYD’s wholly owned premium and luxury division (BYD having acquired all its shares).
- What sets them apart: A successful combination of German expertise in comfort and premium finishes with BYD’s most advanced electrification technologies (the ultra-safe Blade battery, architectures with 3 exceptionally powerful motors and ultra-fast charging systems).
- Their positioning in Switzerland: Officially launched in Switzerland, Denza targets the luxury and high-performance segment to compete with established German brands (Porsche, BMW, Mercedes). Its range extends from the very large 7-seat luxury van (Denza D9) to the large high-performance Shooting Brake (Z9GT) and the ultimate electric supercar (Denza Z).
