Dongfeng Motor
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Who are they? Founded in 1969 in Wuhan, Dongfeng Motor Corporation is one of China’s four largest state-owned automotive groups. A long-standing partner of major global manufacturers in Asia (notably Nissan, Honda and Peugeot-Citroën), the giant is now developing its own all-electric vehicle division on a large scale.
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What sets them apart: A vast industrial presence combined with a broad multi-brand strategy (from commercial vehicles to premium vehicles under its prestige brand Voyah). Dongfeng focuses on modern integrated electric architectures, controlled production costs and broad technical versatility.
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Their positioning in Switzerland: Officially imported into Switzerland, Dongfeng primarily targets the ultra-affordable electric city car segment. Its flagship model, the Dongfeng Box (Nammi range), competes directly with European city cars with a starting price below 23 000 CHF, while offering extensive standard equipment and a modern design.
