Genesis
- Who are they? Genesis is the premium and luxury division of South Korean automotive giant Hyundai Motor Group (much like Lexus for Toyota or Infiniti for Nissan). Launched as an independent brand in 2015, it has established itself within a few years as a serious alternative to traditional premium brands.
- What sets them apart: A bold, instantly recognisable design — characterised by a crest-shaped grille and a two-line lighting signature — combined with carefully finished interiors and first-rate onboard technology.
- Their positioning in Switzerland: Operating directly in Switzerland, the brand offers premium saloons and SUVs with all-electric and electrified powertrains (GV60, Electrified GV70, Electrified G80). Genesis also stands out through a personalised customer experience, focusing on overall comfort and premium support.
