Lucid Motors
- Who are they? Founded in 2007 in California by a former Tesla chief engineer (Peter Rawlinson), Lucid Motors is an American manufacturer of very high-end electric vehicles. Its major shareholders include Saudi Arabia’s sovereign wealth fund (PIF).
- What sets them apart: An exceptional level of engineering and efficiency. Lucid develops everything in-house (ultra-compact motors and a 900-volt architecture) and offers leading ranges (over 800 km WLTP on some models), combined with ultra-fast charging times.
- Their positioning in Switzerland: Operating directly through its own showrooms (notably in Zurich and Geneva), the brand targets the ultra-premium and luxury segment. With the Lucid Air grand touring saloon and the large Gravity SUV, it competes directly with high-end Tesla versions (Model S/X), the Porsche Taycan and the Mercedes EQS.
