Omoda
- Who are they? Launched in 2023, Omoda is a global brand of Chinese automotive giant Chery Group (one of the country’s largest vehicle exporters). The brand was designed specifically for export and the European market, targeting a young, urban audience.
- What sets them apart: A bold, avant-garde design (sharp lines, sculpted grilles and distinctive lighting signatures), combined with highly connected interiors (dual panoramic screens and advanced voice assistants). Omoda also focuses on technical diversity with a modular platform capable of accommodating all-electric, hybrid or petrol powertrains.
- Their positioning in Switzerland: Introduced through an official import network, Omoda positions itself in the compact and family crossover and SUV segment (Omoda 5, Omoda 5 EV, Omoda 9). It targets a highly competitive price-to-performance ratio, offering premium finishes and comprehensive safety equipment as standard.
